SoldForWhat ("we", "us", "our") is committed to protecting your personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect: your name, email address, phone number, property address or suburb of interest, property preferences (price expectations, selling timeline, planned improvements), browsing behaviour on our site, and session behaviour data (mouse movements, page interactions) collected via Microsoft Clarity for site improvement purposes.

2. How We Collect Information

We collect information when you: submit a contact or enquiry form, download a suburb report, sign up for price alerts, complete our Home Worth Quiz, or interact with our site (via cookies and analytics).

3. Why We Collect Information

We use your information to: connect you with relevant local real estate agents at your request, provide property market insights, improve our services, and send communications you have opted into.

4. Sharing Your Information

We share your enquiry details (name, email, phone, property interest) with real estate agents who service your selected suburb. We will not sell your personal information to third parties. We may share aggregated, de-identified data for market analysis purposes.

5. Data Storage and Security

Your data is stored securely using Google Firebase infrastructure located in Sydney, Australia (australia-southeast1). We use industry-standard security measures including encrypted connections (HTTPS), authenticated access controls, and role-based data permissions.

6. Cookies and Analytics

We use Google Analytics 4 to understand how visitors use our site. This involves cookies that collect anonymous browsing data. You can disable cookies in your browser settings.

We also use Microsoft Clarity for session recording and heatmap analysis. Clarity may collect mouse movements, clicks, and page interactions. We have configured Clarity to mask all form input fields. You can opt out at privacy.microsoft.com.

7. Your Rights

You have the right to: access the personal information we hold about you, request correction of inaccurate information, request deletion of your information, opt out of marketing communications, and lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

8. Data Retention

We retain different types of data for different periods:

Seller enquiry leads (name, email, phone, property interest): retained for 24 months from submission date, then automatically archived and de-identified. Active leads shared with agents are retained for the duration of the agent relationship.

Price alert subscriptions (email, suburb preferences): retained until you unsubscribe or request deletion.

PDF report downloads (name, email): retained for 12 months from download date.

Quiz and browsing data (property preferences, suburb selections): retained in anonymised form for 36 months for market analysis. This data is not linked to your identity unless you subsequently submit a contact form.

Agent portal accounts: retained for the duration of the agent's subscription. Upon account closure, personal data is deleted within 30 days. Submitted sales data (property addresses and prices) is retained as public record.

You may request early deletion of your personal data at any time by contacting us. We will process deletion requests within 30 days as required by the Australian Privacy Act 1988.

9. Contact

For privacy enquiries or to exercise your rights, contact us at: privacy@soldforwhat.com.au

By using SoldForWhat ("the Site"), you agree to these Terms of Use.

1. Data Accuracy Disclaimer

The property sales data, agent statistics, price estimates, and market insights displayed on this site are provided for general informational purposes only. While we strive for accuracy, we make no guarantee that any data shown is complete, current, or error-free. Some data displayed may be illustrative sample data for demonstration purposes and is clearly labelled as such. You should not rely solely on information from this site when making property decisions. We recommend obtaining independent professional advice before buying, selling, or making financial decisions related to property.

2. Not Financial or Legal Advice

Nothing on this site constitutes financial, legal, or real estate advice. SoldForWhat is an informational platform, not a licensed real estate agency, financial advisor, or legal service.

3. Agent Connections

When you submit an enquiry, we may share your details with local real estate agents. We do not endorse, guarantee, or take responsibility for the services provided by any agent. Any engagement with an agent is between you and that agent.

4. Intellectual Property

All content, design, and functionality of SoldForWhat is owned by us and protected by Australian intellectual property laws. You may not reproduce, distribute, or create derivative works from our content without written permission.

5. User Conduct

You agree not to: use automated tools to scrape or harvest data from this site, submit false or misleading information, attempt to access restricted areas of the site, or use the site for any unlawful purpose.

6. Limitation of Liability

To the maximum extent permitted by law, SoldForWhat and its operators are not liable for any loss, damage, or expense arising from your use of this site, including but not limited to reliance on data displayed, interactions with agents, or property decisions influenced by our content. Nothing in these terms excludes rights under the Australian Consumer Law that cannot be excluded.

7. Changes to Terms

We may update these terms at any time. Continued use of the site after changes constitutes acceptance of the updated terms.

8. Governing Law

These terms are governed by the laws of Queensland, Australia.

9. Contact

For enquiries about these terms, contact us at: hello@soldforwhat.com.au